The "PIJO generation of values project" arises with the intention of returning to society all the good that the brand receives, and does so by participating in dozens of social projects.

We seek to encourage our labor market, both with the development of our products and with the collaboration in municipal programs to promote employment. Among them we highlight those that we establish with City Councils for the cession of land in disuse for the exploitation of people without employment, to which we commit to buy their production.

For this purpose we also establish regular collaborations with non-profit entities.

We have helped with our project to: